Personas

Audience profiles that target AI-generated prompts and shape relevance.

A persona is an audience profile — “a marketing lead at a 50-person B2B SaaS”, “a parent shopping for kids’ running shoes”. Personas are optional, but if you use AI-generated prompts they’re the single biggest quality lever you have.

What a persona contains

Display name — short label that appears in dropdowns and briefs.
Description — a paragraph in plain English. The richer, the better. Include who they are, what they’re trying to do, what’s at stake.
Pain points — bullet list of jobs-to-be-done or fears.
Vocabulary — phrases real members of this audience use, in their own words. Lifts AI-generated prompts out of the “AI-sounding” uncanny valley.

When to create one

Multiple distinct audience segments. A B2B company selling to CFOs and CTOs benefits from one persona per buyer type — the prompts CFOs ask are different from CTOs.
Multiple products with different audiences. Same idea, different axis.
Even a single audience. Putting it into a persona once makes AI prompt ingestion much sharper than relying on the brand-book alone.

You don’t need a persona for every monitor. You can pick a persona at ingestion time and leave most monitors persona-less if their prompts are universal.

Attaching personas

At prompt creation — pick a persona on the new-prompt form. The prompt is tagged and will show up filtered by persona everywhere.
At AI ingestion — pick a persona in Prompts → Ingest → AI generate. The generated candidates are written from that audience’s perspective.
On monitors — every prompt’s persona carries through to its monitors and runs.

Generating personas

Click Generate on the new-persona form and we’ll draft a candidate based on your brand-book, your existing prompts, and a brief description you provide. Edit before saving — generated personas are a starting point, not a destination.

API

GET /v1/projects/{projectId}/personas
POST /v1/projects/{projectId}/personas